Should photographers put prices on their website?


There’s a lot more to selecting a photographer than their rate and their photography, however a number of photographers make the blunder of adding prices on their blog or website. The issue with setting your prices on your site or mailing out price lists is usually that you’re compelling people to compare your rates with some other photographer in your neighborhood. You’re not giving them anything else to go on, so obviously they’ll without doubt choose one of the cheapest.

The main purpose of your blog or website is usually to get customers to call you, in the event you put your prices on your blog or website they have absolutely no reason to call you except if you offer an incredibly low price – and that’s a simple and easy way to failure. As soon as you have a potential client on the phone it’s actually a hundred times easier to persuade them to book you.

Over the phone you could possibly create emotion and excitement, enquire a little and create rapport a lot more easily than your blog or site ever will. But when you add your prices on your blog or site, you’ll have a large number of people who’ll certainly not take the trouble to call and they’d certainly never use your service as they definitely were searching to get the best price, not the best service. It’s very difficult to accurately evaluate photographers online therefore you need to get people from your blog or website and on to the phone, making it convenient for you to clarify the difference in your rate.

Photography is a custom service and not like selling a commodity therefore there is certainly a need to assess your client’s requirement before giving him a price. Not putting a rate on your photography website enables you to negotiate with the customer to come up with a price that works well for the both of you, as well as giving you the flexibility to adjust with the market.

Displaying rates is not recommended for all types of photography, photographers should quote out a project based on the client’s needs given that most times photographers are dealing with buyers who aren’t necessarily shopping based on price.

When dealing with clients on either wedding event or portrait, you have to understand what value the client places on creative works, because most consumers are not used to to buying creative services and think of them more as buying something that should have a set price.

One great danger of putting your complete list of prices is the risk of comparing your rate with other photographers that prospective customers might likely do. If that happens, your chances of getting the deal would be slim because there will certainly be another photographer around with an even better deal.

If you’ve been running photography business for a long time, you should know what the minimum cost for your service is and you could just give basic starting pricing on your website instead, Including the price for your lowest cost package and a reference for your more classy packages.

For instance: Wedding packages begin at $ xyz for 7 hours coverage including your digital image files. Portrait Photographers could just put session fee and lowest cost price. Something like portrait session fee is $ xyz with other products starting at $50.

In the end, the choice is ultimately up to you. What will you decide? Unfortunately, this article isn’t a simple do this and you will magically be successful. You will need to weigh the pros and cons yourself. In fact, if you can’t decide which to do, do both. Try one way for 6 months to a year and then the other.

Then evaluate, which one works best? Was is a noticeable difference? Let us know your results.

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JoN McClure

Started FEATUREDphotog with his wife for one reason: To help the aspiring photographer get their first feature! Plus, site has resources, articles, products, and even a podcast devoted to the aspiring photographer that is beginning and wants a long term pursuits of becoming a professional photographer. Subscribe today and contact us to see if we can help in any way.